公司介绍:
odlo,一个有着超过60年历史的瑞士户外品牌,其内衣系列欧洲销量领先,
在香港和台湾地区被消费者戏称为“欧洲功能内衣天王”。2013年,ODLO正式进入中国大陆市场,
秉承着有别于其他户外品牌的产品开发理念,ODLO希望给中国户外运动爱好者带来“由内而外”,更全面的户外产品体验。
项目介绍:
ODLO CONCEPTUAL STORE
Conceptual design project for the well known Swiss producer of the sportswear. 240 sq.m. store designed in a huge hall with the LVL wood beams construction and polished concrete floor.
The general idea was to bring the feeling of being in the mountains in a modern wooden chalet to a store design
One of the cool features of the store was the central sidewalk made from the triangle trampolines. The idea was to add some action to the proccess when customers move from the entrance to a counter or just cross the store from one side to another.
The idea was inspired by outdoor trampolines mounted in the parks of some european cities, that give a joy not only for children but for adults also.
The main showcases are designed as a huge concrete frames suspended to a ceiling beams with a bright blue stropes. Also these stropes with a special yellow colored tensioner used to suspend the central poster frames made from unfinished wooden boards and also they are used to decorate the main product stands.
One of the design features of the project is using the brand blue color to make some accents on design.
And in a central part complicated polygonal shape made from a wooden planks was hanged to the ceiling beams. It partly repeat the trampoline shape at the floor.