公司简介：

NIKE是全球著名的体育运动品牌，英文原意指希腊胜利女神，中文译为耐克。

公司总部位于美国俄勒冈州Beaverton。公司生产的体育用品包罗万象，例如服装，鞋类，运动器材等。

耐克商标图案是个小钩子。耐克一直将激励全世界的每一位运动员并为其献上最好的产品视为光荣的任务。耐克首创的气垫技术给体育界带来了一场革命。运用这项技术制造出的运动鞋可以很好地保护运动员的膝盖.在其在作剧烈运动落地时减小对膝盖的影响。

项目介绍：

MONO football Store Concept for the Nike Hypervenom subbrand. Designed in completely freefly style.

The entire design was built on combination of hexagon shapes, contrast  inclusion of brand orange color and using of the rope.

A lot of rope.

The final image was reached using the highlighted suspended polygonal shaped frame and lighting words made from neon tubes.

The central element of the store is somekind of a proving ground for the soccer equipement that Nike provides. So that is a corridor covered with the glass all around. In the end of that corridor there is a goal. So the visiter can try each model of the soccer shoes and cick the brand new Nike ball into this goal. 

as you can easily recognise - that's only the rendering of absolutely conceptual store without any reference to a real world, to some location or the exact products that could be displayed.

It's just a vision how could it be when the absolute freedom is given to a designer and what happens when u do not think about the budget and techincal requirements.

The main goal that I think i've reached was to create a unique atmosphere that makes the feeling of "underground style" event with the soccer topic.