The company was given its current name by its founder, Mr. Alfredo Battistella. The firm's history began in 1953, in Pieve di Soligo, in the province of Treviso, as the evolution of an artisan's workshop set up in 1930. Technological innovations were added to the traditional furniture manufacturing know-how of industries on this territory to define the structure of this company that quickly became a real industry and invested the profits of its first ten years of activity in research. The determination and lively business approach of the founder, Mr. Alfredo Battistella, distinguish the subsequent phase during which the company participated in the new-born "Salone del Mobile" furniture exhibition in Milan where it started to make a reputation for itself and prepare for the business challenges that determined its growth thereafter. In 1963, the Battistella brand was the first to launch a line of children's bedrooms in laminate on the Italian market. It also patented a curved, laminate-f