展商简介:
斯堪尼亚(SCANIA)是瑞典的货车及巴士制造厂商之一,于1891年在瑞典南部的马尔默成立。
斯堪尼亚产品销往世界100多个国家和地区,为全球领先的重型卡车和巴士制造商之一,并凭借技术领先的模块化系统成为了商用汽车行业盈利能力最强的公司。
项目介绍:
THE SUCCESSFULL EXHIBITION STAND PROJECT FOR THE WELL KNOWN SCANDINAVIAN TRUCKS PRODUCER. ON THE SPACE OF 1300 SQ.M. 8 TRUCKS AND ONE BUS WERE DISPLAYED.
THE MAIN HIGHLIGHTED AREA WAS DESIGNED TO PRESENT THE NEW GENERATION OF SCANIA TRUCKS INCLUDING THE TOP R 730 MODEL. DURING THE SHOW SCANIA'S NEW TRUCK WAS AWARDED AS THE TRUCK OF THE YEAR. THE PRESENTATION AND AWARD CEREMONY TOOK A PLACE AT THE STAGE AREA WITH A HUGE 20 M. LONG LED WALL DESIGNED TO UNVEIL THE NEW TRUCK
ONE OF THE KEY FEATURES OF THE EXHIBITION PROJECT WAS A WELL DESIGNED FLOORING THAT COMBINES GRAY SURFACES WITH SCANDINAVIAN LIGHT WOOD AND A WHITE ACCENTS. ONE OF THE COOLEST PART OF THE FLOORING WAS THE GRASS ELEMENTS INTEGRATED IN THE MILLED GRAY FLOOR PANELS
FINAL VERSION OF PROPOSED DESIGN PROJECT CONTAINS DIFFERENT TRUCKS POSITIONING, MORE INTENSIVELY USE OF GREEN MOSS AND A DIFFERENT HOSPITALITY BLOCK DESIGN THAT PROVIDES FLEXIBLE USABILITY AND FUNCTIONALITY REQUESTED BY THE CLIENT