公司介绍：

Under Armour，美国体育运动装备品牌。 Under Armour（纽约证交所代号UA）的总部在巴尔地摩，马里兰州，该 公司主要生产体育装备。

Under Armour's公司的总部在巴尔地摩。2003年，公司开始做以"勇士"为主题的广告，他们的口号是"We must protect this house"(这个口号沿用至今)。在2004年，Under Armour为马里兰水龟足球队设计了队服，同时发放了以该队教练Ralph Friedgen为主的广告。

项目介绍：

Conceptual store for a well-known sportswear producer Under Armour

Conceptual idea was to create something completely different for the new and brave sports cloting and accessories company. Under Armour has a chance to reinvent the store design and bring more cool things to the world

During the design process I used differe design techniques. Started with a classical ball-pen sketches I came to the digital sketching using digital tablet. I discovered different ones including Ipad Pro  with apple pencil. And at the end I used 3d modeling software to create a final images

The main inspiration was the Gym / fitness straps like TRX in a poisonous yellow colour. These straps go around entire showroom going at the top to the central mounted light modules and going down under the griddy floor panels.

Graphically the showroom should look like a web or some haotic combination of bright straps and the quite and flat concrete surfaces of the rest of the store. The goal that I tried to reach is to create a unique and extreme experience that you can't get in any other sports store.